Can Product Placement make a lesser known Brand Skyrocket?
Brands work with movie production houses to include their products or mentions of their products in films as a means to subtly advertise.
Save time
Earn More
Grow Faster
Friendly support
Product Placement can help the Brand Positioning becausemake audience members feel like insiders
You’re watching a scene in a movie when for some reason a familiar jingle from a product you know begins playing, or one of the prime characters makes a clever reference to that product. If you catch it, it gives you the sense that you are a bit of an insider, that you are in on the reference. Audiences appreciate that feeling of familiarity and even sentimentality
